As an aspiring business owner, you know that knowledge is power when starting a business. While it may be tempting to hit the ground running and start hustling right away, taking the time to read up on key topics can pay off tenfold in the long run.
Honestly, I wasn’t always good at having a game plan before starting a business. But over the years I’ve learned to value the wisdom of those who have come before me. I like to say “success leaves clues.” None of us are born knowing how to run a business (don’t get me wrong, that would be amazing, but it’s not reality.) The reality of it is that not everyone was born with a business brain for success – but it can be taught to anyone.
This list of books you should read before starting a business includes strategies and tactics, as well as mindset, inspiring stories, and setting goals.
So let’s dive in!
To help you get started, I’ve curated this list of the best books everyone should read when starting a business. I’ve personally read all of these books and they are the books I hear come up all the time by other successful entrepreneurs.
Whether you’re new to launching a business or a seasoned pro, these titles offer valuable insights
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Crush It! by Gary Vaynerchuk
Written by a startup expert, this book is filled with inspiring stories, strategies, and tactics that entrepreneurs can use to grow their business quickly.
The 4-Hour Workweek by Tim Ferriss
This best seller takes readers through the basics of setting up an online business and outlines strategies for maximizing profit while minimizing time spent working.
Think Like a Freak by Steven D Levitt & Stephen J Dubner
Based on their New York Times bestselling book series (“Freakonomics”), “Think Like a Freak” encourages readers to challenge assumptions and think differently about problems they encounter as entrepreneurs. This clever guide helps budding entrepreneurs learn how to think outside-the-box when finding solutions for complex problems so that they can carve out a unique market position for themselves.
Take the Stairs by Rory Vaden
This book is an inspiring read for entrepreneurs who want to make ambitious goals a reality. Vaden shares his own story of success and outlines his philosophy for achieving big dreams. He encourages readers to focus on their objectives, take the necessary risks, and “take the stairs” in order to reach their goals.
The 7 Habits of Highly Effective People by Stephen Covey
This classic title is full of timeless wisdom on how to become more organized and motivated while simultaneously cultivating broader perspectives on life and success. Covey’s famous seven habits—which include focus, prioritize goals, ask questions, plan ahead and more—are still applicable today, making it one of the most important books entrepreneurs can read when starting out.
See You At the Top by Zig Ziglar
This timeless classic is packed with inspirational advice on personal growth, leadership, motivation and more. Ziglar’s timeless wisdom and no-nonsense approach to life will help aspiring business owners stay focused and remember what really matters in life.
The Success Principles by Jack Canfield
In “The Success Principles”, Canfield outlines a comprehensive set of principles that provide direction for those looking for success in any endeavor. From developing an attitude of gratitude to cultivating positivity to overcoming obstacles, this book has something for everyone who wants to be their best self.
Purple Cow by Seth Godin
In this modern classic, Godin explores how businesses can diversify and stand out from the crowd. He introduces readers to the concept of “remarkability”—the idea that creating something remarkable (or a purple cow) is the only way to make sure your business stands out from the competition. An essential read for entrepreneurs who want to create products or services worth talking about!
Start With Why by Simon Sinek
Sinek’s powerful business philosophy challenges listeners’ current assumptions about how they lead their lives. Read it if you want guidance on understanding core values and turning them into mission statements that guide career choices and aspirations. This book is excellent for helping entrepreneurs design an overarching purpose behind their business plans so they can create something sustainable over time.
A Final Note
No matter what path you choose when starting an online business, it is important to remember that success comes in many forms. Your success may look different than your neighbor’s and that is okay! With the right guidance, dedication, and perseverance, you can make your online business into a success story that will be remembered for years to come. So take a deep breath and take the stairs to pursue your dreams – they will be worth it in the end.
